Replacing Stress With Zest

Unlike the other popular diets, the BHMD incorporates an anti-stress program. By habituating you to proper nutrition the BHMD reduces the stress which leads to heart disease and cancer. For this reason 1 call it a Long- Life Anti-Stress Program. The diet combats stress through a nutritional plan so composed that, ideally, 10% of your daily calories come from protein; 20% of your calories come from fat; and 70% of your calories come from Complex Carbohydrates.
Because the Complex Carbohydrates are much easier for your body to handle, they make less demand upon the organism. Consequently they create less stress, so that you'll feel more relaxed while dieting. In this painless manner you absorb the self-regulation and discipline almost unconsciously, making it a cinch to stick to your new, slim and healthful way of eating.
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Belling The 'Cat'

The sugars, fats and salts, the additives and chemicals of processed foods, the excessive high-protein intake—all are stressors preventing the body from achieving the diet¬ary balance which alone assures permanent weight loss. But thus far I've said little about some of the most power¬ful stressors. I call them by a compound name, CAT— that is, Coffee, Alcohol and Tobacco.
All three are stressors which have no place in a com¬plete and healthful diet. I believe enough is known about the dangers to your health without another exposition of their alarming effects. As far as tobacco is concerned, just consult the warning on a cigarette pack. The immod¬erate use of coffee and alcohol provides another list of grisly medical facts. Suffice it to say that in combination with a high-protein diet the effects of CAT over an ex¬tended period of time are suicidal.
The BHMD, though recognizing the dangers of CAT, has a different way of tackling the monster. It is a step- by-step approach rather than a full, head-on attack. I believe that you will be better able to face the CAT after first having experienced your quick and easy weight loss.
It is here that 1 must profess my limitations. As a doc¬tor I can only give the patient opinions. As far as diet is concerned, only the patient can really change his own life. I can tell a patient what's best for him, but only the patient can implement my advice. On the other hand, the serious dieter frequently is the best judge of his own capacity to follow the rules. Therefore, a patient may find
it necessary, for example, to use salt in order to reduce his calorie intake while on my diet plan.
Although I know it's not the best way, I realize that it is better than the more serious danger of being over¬weight. Giant steps are better than small steps, but small steps are better than no steps at all.
However, once you have adjusted yourself to the BHMD it is more likely that you'll be like the runner who builds up stamina to stay the full course. When you look at your new figure you'll be brimming with renewed con¬fidence and self-esteem. The discipline you have ac¬quired almost effortlessly will encourage you to 'bell the CAT.'
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Stress And Your Chemistry

Of the many stress factors that assault you, the BHMD is concerned primarily with those affecting nutrition. Moreover, it looks at them in the main on how they inter¬fere with successful weight loss. The BHMD holds to the premise that once the stress-producing elements have been removed from the foods you eat all the rest will be made easier.
Without stress your weight loss is facilitated. With the emergence of a slimmer, healthier, more attractive you, self-esteem and self-confidence return. With the positive reactions to your more appealing appearance you are further encouraged to stay on the diet. In turn, self- approval is reinforced. And thus it goes, one positive factor reinforcing another until the diet's goal has been achieved: the full integration of your physical and psychological well-being through rapid, simple—and en¬joyable!—weight reduction.
To obtain this optimum state of rapid and permanent weight loss together with a relaxed mental condition the BHMD begins by changing your food intake. Scientists are now coming to believe that much of our behavior is influenced by the body's chemistry. Quite a number of them are inclined to see stress as an important factor in altering that chemistry. And since the body's chemistry is affected by diet, there is a growing readiness to combat stress through the right kind of nutrition. The "nervous
eater" frequently reacts not so much 10 his craving for food as to the stress built up in his body through faulty eating practices.
To illustrate, here's a typical question I'm asked in my practice and health seminars: "Is there any harm in drinking lots of Diet Pepsi to cut down my appetite, Dr. Fox?"
A question of this nature usually leads to a discussion of the role of food stressors and how they frustrate the rapid weight-loss process.
I begin by pointing out the health hazards. I explain that the various diet colas are destructive to the immune system by tearing into the body with a huge chemical load. Our immune system repels foreign invaders such as bacteria, viruses and cancer cells. The continual stress caused by food additives and chemicals result in a devas¬tated immune system. Through this ravaged barrier, it is held, enter the conditions producing cancer and other serious illnesses.
But food stressors not only cut down the chances for health and longevity. If it is your object to slim and stay slim, they are the gremlins that play hob with your good intentions. Simply put, food stressors interfere with dis¬cipline.
You have already seen how the doughnut sets off se¬vere blood sugar fluctuations. The sugar in the doughnut drives up your blood sugar and throws the adrenal hor¬mones into a tailspin. Dietwise, it tends to make you lose control of your appetite regulation. Sugar is a stressor. Stress makes you tense. It makes you nervous. Because you are tense and nervous you are not in the proper frame to maintain your diet. Only by eliminating nutri¬tional stress can you prevent your appetite from running wild. And you'll be surprised to find how easily that can be accomplished.
For it is one of the virtues of the BHMD that while you lose weight your tastes undergo a permanent change. In- steadof refined sugars, you savor the "hidden" sugars in starches and legumes. Instead of salt, you want the natu¬ral tartness of certain grains and vegetables, or the seasonings on lean meats. Instead of reaching for a diet cola you find yourself asking for a glass of water, mineral, sparkling, or plain, with a slice of lemon.
The BHMD offers a large selection of natural and tasty suggestions to replace your old fattening and destructive eating habits. In the process your deadened taste buds spring alive again. A whole new world of flavors and savors is opened up to you. And almost without realizing it, you become a disciplined eater.
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Evaluate Your Stress

The Self-Evaluation list identifies the various ways that, stress evidences itself in your life. It is graded on a 1 to 4 basis. Too many 3s or 4s should serve to warn you that an
36
illness may be on the way if stress is not properly handled.
Many symptoms may be related to the effects ot stress. Mark according to the accompanying scale the frequency with which you have had the following symptoms in the past three months.
1. I haven't had the problem.
2. Occasionally.
3. Frequently.
4. Nearly all the time or constant.
1. Aches (neck & shoulders)
2. Alcohol usage
3. Allergy problems
4. Angry feelings
5. Arthritis
6. Asthma attacks
7. Cold hands & feet
8. Colitis attacks
9. Common cold
10. Common flu
11. Constipation
12. Depression
13. Dermatitis
14. Diarrhea
15. Early morning awakenings ——
16. Fatigue
17. Heart palpitations
18. Headaches (tension)
19. High blood pressure
20. Hives
21. Hyperventilation
23. Infections, low grade
24. Indigestion
25. Loss of appetite
26. Low back pains
27. Menstrual distress
28. Migraine headaches
29. Minor illnesses
30. Nausea
31. Nervous feelings
32. Nightmares
33. Non-prescription drugs
34. Overeating
35. Peptic ulcer
36. Prescription drug use
37. Sexual problems
38. Sleep-onset insomnia
39. Vomiting
40. Worrying thoughts
41. Others
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THE BHMD WAY TO STRESS-FREE EATING

WHAT IS STRESS?
Of the ten leading causes of death in this country today, eight are in some way related to stress. Such an alarming statistic is apt to contribute to more stress. But with the BHMD you can do something about it.
The BHMD cannot make your life totally stress-free. There are other factors in your life, environmental, per¬sonal, etc., which do not touch upon the question of weight loss and diet. Two elements of stress, however, the BHMD can take out of your life. These two are associated with many of the diseases that cut down the life span. They are also responsible for overweight, as well as the "roller coaster" effect of other diets.
First there is the stress caused by the lowered self- esteem and self-confidence due to being overweight. This type of stress works on the psychological level. It keeps the dieter confined to a vicious circle. The poor self- image many overweight persons have keeps them from losing weight because of "nervous eating."
A second and very important cause of stress has to do directly with nutrition. We know that fighting your spouse is stress. Getting mad because you are stuck in
traffic is stress. Working harder than you are able to is stress. But you may not realize that eating a candy bar or Big Mac is stress.
I define stress as the non-specific response of the body, mind or emotions to any demand made upon them.
In terms of nutrition the response primarily involves the body. But we should not underestimate the emotional component. We already saw how through lowered self- esteem a person anxious to lose weight defeats his goal through "nervous eating."
Any time you ask your body to respond to something, whether it be physical or emotional, you are stressing your body. Let's see what I mean by looking at the Big Mac you just consumed.
Your unwise choice for lunch has caused stress on two levels:
1) With your burger came the sting of conscience for eating something fattening. The Big Mac cre¬ated guilt feelings. That's emotional stress.
2) By demolishing the hefty burger you pitted your body against an invasion of 1,510 mgs. of sodium, or four times your daily requirement. Counting the salt in the pickle, mustard and ketchup, you consumed with the Big Mac a total of 2,091 mgs. salt, or seven times what you need for the day.
This intake of salt puts tremendous stress on your chemical and cellular levels. Salt, like sugar, fats and additives chemically harm the body. It puts an extra strain on your heart. It is liable to cause hypertension. Salt can affect your kidneys and blood pressure in a very unpleasant way. Salt is a stressor, and any kind of stress crimps your determination to stay on the diet and lose weight fast.
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How A Typical Frozen Pizza Is Made

You start with wheat,. corn, soybeans, and sugar cane. The wheat is stripped of all its nutritive value, and made into refined flour. Oxidation agents are added to make the refined flour into stiffened gluten flour.
The corn is crushed into refined starch, 'crosslinking agents' are added to make the refined starch into modified starch.
The soybeans are converted to protein flour and oil.
The protein flour is extruded and refined into tex¬tured vegetable protein.
The oil is hydrogenated into margarine.
The sugar cane is made into raw sugar, and then refined into refined sugar.
The stiffened gluten flour, modified starch, tex¬tured vegetable protein, margarine and refined sugar are emulsified, acidulated, conditioned, synthetically dyed, artificially flavored, etc., into artificial cheese, artificial tomato, simulated Italian sausage, and the pizza shell.
We do not eat properly. Our average diet favors meat and other high-protein substances. These are deficient in Vitamin E, the B complex, Vitamin C, zinc, calcium, magnesium, and a host of other necessary nutrients.
At home and in our restaurants we broil, roast, toast and bake the last shred of nutritive value from our food. Our vegetables are soggy. The grains we eat have actu¬ally "massacred" legions of rats. Our fruit juices, with all the bulk removed, are nothing but the color and the sugar.
Besides the sorry state of our food and the way we prepare it, other factors deprive you of valuable nu¬trients. Common drugs such as aspirin, birth control pills, antacids and antibiotics interefere with vitamin and mineral uptake.
In addition, there are things we cannot control, though they impose increased nutritive demands, e.g., air and water pollution, smoking, alcohol, stress.
But not only does our life-style diminish our supply of essential nutrients. The "refined" or processed foods we eat are stealthy burglars that "rob" you of the vitamins and minerals you do have. A serious lack of these may lead to every kind of ailment, from loose gums to break¬down of important organs and, ultimately, death.
I give all my patients a Mineral Analysis and Dietary Survey. I have yet to find a patient with the proper amount and balance of vitamins and nutrients.
Losing weight in a rapid and efficient manner is an absolute certainty if you follow the BHMD. But it is just as important that you feel healthy, vibrant—alive! Your environment and the way you live conspire to deprive you of the nutrients essential to your well-being. There¬fore, the BHMD subscribes to supplements of vitamins and minerals. As a doctor I can't recommend vitamins and minerals for you individually. In the Stress chapter, however, I explain the usefulness of vitamin and mineral supplements and how, after consultation with your physi¬cian, they can work for you.
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C.C.: The Energizer

I shall bid adieu to my pet peeve, the high-protein diets as trumpeted by the false prophets with a final remark about fatigue.
My point will be illustrated by a study that was done with respect to a low-carbohydrate diet on some troops in the Canadian Army during World War II. In that study, the predictable effects of ketosis were made immediately apparent. An unsoldierly group of weary, listless men with sunken eyes emerged from four days of this diet. In their dehydrated and exhausted condition they showed dramatically the results of a regimen free from Complex Carbohydrates.
In the experiment the troops had been given pemmican to eat. The idea was that pemmican—a high-protein dried beef with suet—might be used as a highly-concentrated, high-energy source. With the pemmican they were given tea to drink.
The distressing results surprised the Army medics. Within three days the men were unable to function nor¬mally. They were nauseous, some vomited, all were in¬capacitated by fatigue. They had no appetite.and because of great water loss they had the appearance of having lost considerable weight.
Only when the men were returned to rations with sufficient carbohydrate did the fatigue and nausea disappear.
The same symptomatic lack of physical energy was reported in another experiment with low-carbohydrate diets conducted in the United States. Again, the fatigue vanished miraculously after carbohydrate was restored to the diet.
Today we know that the fatigue, dizziness and headaches experienced by people on the popular but perilous high-protein prescriptions are caused by the "af- ter-burn" of excessive protein. Unable to synthesize adequate amounts of glucose (blood sugar) on high- protein regimens, the body is forced to break down its own muscle and tissue proteins to get glucose. The slug¬gishness, dizziness and fatigue occur because due to in¬sufficient C.C., not enough glucose (the brain's main fuel) reaches the brain
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Bhmd Is Not Vegetarian


The BHMD supplies all the fats and protein your body needs. The ingredients and condiments that make up the appetizing BHMD menus provide your body with the essentials of protein. These basic building blocks of the body, you may recall, are amino acids.
The amino acids, not the protein, are important for your body's vital metabolic functions. As part of the C.C., the amino acids perform their jobs with a far greater efficiency than the protein derived from meats.
However, that is not to say that the BHMD is a vege¬tarian diet. Your menus make plenty of allowance to in¬dulge your taste for animal substances. Various types of lean meats, chicken and other poultry, as well as fish are included in the C.C. fare. You will prepare them in a way that permits you to obtain the greatest benefit from them. Nevertheless, the daily quantity should not exceed more than a quarter pound.
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Vitamins & Minerals

If you were living in an optimal environment where the air and soil were pure and the food came to you in its unblemished, untampered, virgin condition, then I would say, you don't need vitamins and minerals. But look at the facts. -
The nutritive value of many of our foods is destroyed before it reaches the consumer. Our fruits and vegetables look beautiful, but they are not especially wholesome. Our food processors perform all kinds of wizardry, as the sweetened, homogenized, stabilized, anti-oxidated, che¬lated, anticaked, firmed, softened and flavored products on our shelves testify.
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Halt To Salt

The biggest dietary myth next to protein concerns salt.
Somehow, people believe they need salt. So the aver¬age person sprinkles it on his food as if he is doing his body a favor. Many athletes are still convinced that per¬spiring causes the body to need more salt—when in actual fact all the body requires is more water. Food manufacturers pour salt on their products in the belief that they are pleasing consumers. As a result the average person eats far more salt than he should, sometimes as much as 20 times more than needed.
But did you know? You do not need salt at all! In fact, if you're anything like the average American salt is prob¬ably killing you.
What you do need is sodium. A normal individual re¬quires about 400 mgs. of sodium per day. Table salt is 40% sodium. Your daily need does not exceed more than 1/20 teaspoon, and by eating almost any unsalted food you will more than meet this requirement.
In the BHMD I make a distinction: Salt is what you add to food. Sodium is what is already in the food.
If you have a "salty" tooth, the BHMD furnishes enough natural salts in its C.C.-rich menus to satisfy your tastes. You can choose from a tempting variety of gour¬met delights and exciting dishes seasoned with flavors from herbs, spices and natural condiments. Through such "salt-ernatives" you will never more reach for the shaker.
I am very serious about reducing your sodium intake for two reasons. Sodium is a retainer of water, and by cutting down on salt you will rapidly shed as much as five pounds. Your body stores this water to dilute the sodium, and with less sodium less water needs to be retained.
Secondly, sodium is a powerful stressor. If the body takes in too much sodium it can take the kidneys up to 48 hours to eliminate the excess. Overloaded with sodium, water flows from the cells into the fluid surrounding them. Then it passes into the blood, and this is what gives some overweight people a bloated look as well as a bloated feeling.
Robbed of their water the cells function less efficiently. But that is not all.
Retention of water leads to high blood pressure and its associated diseases. As the tissues are flooded your heart has to pump harder. The heart literally has to drain a waterlogged body. These pressures contribute to headaches, congestive heart failure, depression, pre¬menstrual tensions, migraine, and that most serious stress condition of all, hypertension.
In northern Japan, hypertension is a leading cause of death. The people there eat about 40,000 mgs. of salt a day! On the BHMD you reform your eating habits in order that your lost weight will stay lost. The high-protein diets with their limited variety of tastes and flavors cannot adequately reform your ingrained disposition for harmful substances. Scarsdale and Atkins perpetuate the un¬wholesome cravings for sugar and salt. Furthermore, be¬cause they contain too much fats and cholesterols and too little Complex Carbohydrates, they maximize the causes of hypertension. With 20% of Americans prone to this stressful disorder, it is a very grave shortcoming, indeed.
While you follow the BHMD your craving for salt diminishes. That is because the diet makes abundant pro¬vision for tasty combinations. It has recipes from all over the world in which the salt flavors are part of the natural ingredients
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No More 'Sugar Rush'

Simple carbohydrate such as sugar throws 50 to 100 calories into your bloodstream at one time. This "rush" causes these" simple sugars to burn up too rapidly, triggering hypo¬glycemia, which means low blood sugar. This condition
signals the brain to crave more sugars, thus stimulating appetite.
On the other hand, the unrefined Complex Carbohy¬drate, such as starch, enter the blood stream evenly. It burns up completely and in this slow process a steady, balanced and leisurely supply of sugar is fed to the blood. Consequently, it eliminates the "appetite swings" com¬monly experienced by people with high sugar intake.
Low blood sugar that results in a craving for more sugar is perhaps one of the more obnoxious effects of the high-protein diets. It is probably a factor in the dis¬appointing record of those who have tried these regimens.
It is remarkable that hypoglycemia, that is low blood sugar, is virtually absent in parts of the world where the diet consists of Complex Carbohydrates.
Though the popular high-protein diets recognize, like all diets, the harm of refined sugar, they get around the problem by something even more questionable. That is, artificial sweeteners. The BHMD frowns on the use of all chemicals and food additives. The effect such substances as saccharine appears to have on cancer incidence is too alarming for comfort.
On the BHMD you learn to like sugar in the form na¬ture intended you to have it. Coupled to your joy of quick weight loss will be the relief of bringing your appetite under control. And this wonder will come about without the dangerous side effect of artificial sugar substitutes.
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Carbohydrates: Refined And Unrefined

So far we've focused on the "good" carbohydrate, the C.C. But in the drama of dining there is also a "villain" carbohydrate. This element is all the more treacherous because it comes in a sweet, easily digestible and tempt¬ing form. It is the refined carbohydrate.
The chief culprit of the refined carbohydrates is in that doughnut you're eating. It's sugar.
Here's how sugar goes to work: Once you have eaten the doughnut, the sugar it contains causes your blood sugar to rise sharply. Your body responds by having the pancreas pump out insulin to drive the blood sugar down. In turn, the adrenal glands go to work, attempting to stabilize the blood sugar by pouring out adrenal hor¬mones.
Thus, what started with a simple sugary doughnut has resulted in a stress reaction. Eating that doughnut has forced your body to suffer through drastic changes in blood sugar. As a result, your body is tense and you are nervous.
Of course, your body can easily deal with the stress caused by one doughnut. It can maybe even deal with 1,000 doughnuts. But assaulted by demands to handle doughnuts, sugars, fats, salts, food additives, etc., your
body will be overwhelmed and sooner or later it will givt up.
Stressing your body to deal with harmful materials wili result in a general breakdown of parts. Sugar is a refined carbohydrate that plays a big role in such stress. And that means all sugar. Whether it be brown, "raw," molasses, or in the form of honey.
We consume 128 pounds of sugar per person a year. But this astonishing amount does nothing for us. Our bodies do not benefit in the slightest. Sugar supplies neither protein, vitamins or minerals. As I tell my pa¬tients, sugar is a taker, not a giver. Sugar robs you of phosphorus, the B vitamin complex and magnesium. These important vitamins and minerals are used up in the metabolism of sugar.
The BHMD bans sugar because it makes you fat. I designed the BHMD to make you lose weight rapidly and to keep you slim for the rest of your life. But the diet is equally meant to maintain your health, to reduce stress, and make you live longer.
Sugar is the enemy of these noble aims. It is implicated in diabetes, heart disease, elevated blood cholesterol and serum triglyceride levels, mental problems, tooth decay, dermatitis, and high blood pressure.
My diet deals with the sugar issue by having you feast on a variety of starch-rich foods filled with naturally occurring sugar. Complex Carbohydrates like fruits, vegetables, grains, peas and lentils, are what nature de¬signed you to function on. The BHMD offers them in such a luscious and exotic variety that you will not want to add sugar to your daily meals.
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Don't Eat Foods High In Cholesterol

There are two kinds of cholesterol you should be concerned with. HDL (High Density Lipoprotein) and LDL (Low Density Lipoprotein), known as the good and bad cholesterol, respectively.
Lipoproteins exist to carry fats through your bloodstream, which is a watery medium. LDL can be characterized as a delivery truck, depositing fats into your cells, and clogging up your arteries. HDL is a scavenger, gathering up fats and choles¬terol; in effect, cleaning up your arteries.
Thus, while your overall cholesterol should be low (below 180), you should also be concerned with the ratio of HDL to total cholesterol.
Here is how you can perform your own coronary risk factor test: Divide total cholesterol by HDL:
total cholesterol HDL
The lower the figure, the better. A ratio of 3.5 is what you want. A ratio between 7 and 9 doubles the standard risk of a heart attack, and a ratio above 12 or 13 indicates a 300% greater chance of suffering heart disease. (Ask your doctor for HDL reading.)
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C.C. Vs. Fats & Oils

In the BHMD fats and oils are replaced by Complex Carbohydrates. These will make you lose weight and in addition do something even more beneficial. As part of your daily diet, C.C. protects you against heart disease and cancer.
The Complex Carbohydrates keep your arteries from clogging up with fats that slow down the flow of blood. For it is one of those marvels of nature that Complex Carbohydrates have the fantastic effect of lowering blood
cholesterol. Thus, among its many other wonders, C.C. reduces the risk of coronary attacks.
A good deal of the Complex Carbohydrates that will buoy up your new diet will be consumed as fiber. The popular high-protein diets are almost criminally deficient in the all-important roughage that comes from the indigestible parts of fruits, vegetables, cereals and grains. Fiber, or "bulk," is incorporated as many delicious items in the BHMD.
And for a very good reason.
It has been shown scientifically that fiber helps increase the body's excretion of cholesterol. With the C.C.-rich fiber you are gaining greater protection against cancer of the colon and the rectum, the most prevalent forms of lethal cancer in our country.
The BHMD offers a wide and zesty assortment of snacks, meals and dishes to reduce your fat intake. For now, let's take one example: the simple potato.
Most people believe that a diet of lean meat will get your weight down better than a diet containing potatoes. But a 3'/2-OZ. porterhouse steak is 82% fat and counts 465 calories. A 3'/2-oz. baked potato, however, contains only 93 calories and is only 0.5% fat. Compare this to a hot dog (80% fat); lunch meat (84%); peanut butter (77%); or take the average cheeseburger, in which the meat is 85% fat, the cheese is 73% fat, and the sauce is 90% fat.
The proof is in the potato, as your scale will verify
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Hidden Fats & Cholesterol

In my quick review of how the low-carbohydrate/high- protein diets put you in harm's way, it's well to remem¬ber two medical prefixes, neither of which mean much good: they are hyper and hypo. Hyper means "overac¬tive": hypo means "underactive."
A diet that is very low in carbohydrates and high in protein is usually rich in fat and low in fiber. Many cholesterols and fats are hidden in what we think are high-protein foods, such as beef or cheese. Fat-rich foods, in turn, are linked to high levels of blood choles¬terol and to compounds known as triglycerides, which put free fatty acids in your blood.
Now, for some jawbreakers: hyperlipidemia (lipids are fats), hypercholesterolemia and hypertriglyceridemia are associated with coronary heart disease and atheroscle¬rosis. Hyperuricemia means a significant increase in uric acid in the blood, which can promote gout.
All these "overactive" processes are spurred by the ketone-production of diets with low-carbohydrate and high-protein content.
As for the "underactive" effects of such diets, hypoglycemia means insufficient blood sugar; postural hypotension means the trouble you may experience rais¬ing yourself up from a supine position.
Common among dieters is the idea that if they but switch from fats and oils to the high-protein diet, as rec¬ommended by Scarsdale, Atkins, et al, the cholesterol issue is dealt with. For example, they are apt to go along with a diet that allows an abundance of lean meat (beef, lamb, veal); chicken and turkey (with skin removed); lean fish (perch, flounder, haddock, cod); hard-boiled eggs, and cheese.
However, a diet of this sort is virtually restricted to protein and fat. As such it is a mine field seeded with ketosis.
The BHMD has a different approach. It considers all fats equally bad. It also tells you not to get caught up counting cholesterol, or worrying about polyunsaturated, saturated and unsaturated fats. The average American gets 40 to 50% of his calories from fats. The figure should be down to about 20%, and on the BHMD it is actually lower.
It has already been stated that the BHMD is thumbs down on all unnecessary fats. To be on the safe side allow me to add that the same goes for the unsaturated vegetable oils. They are merely vegetable fat which has been processed out of the vegetable. In the vegetable the oil is part of its natural container and harmless. But once it has been passed into an artificial container like a bottle it's another matter entirely.
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An End To Dietary Horror

I could go on and on about the dangerous aspects of this fad diet or any other fad diet. The high-protein/high-fat/ low-carbohydrate diet presents to me a horror story of grisly proportions. Fortunately, it has been my pleasure to put an end to its hazardous workings for a number of people.
I have seen many people who were once advocates of the high-protein diet. One of these was BJ, a 40-year-old woman who attended a university-sponsored high- protein diet program for eight months and lost 80 pounds. Her scalp hair thinned out, she was "cold all the time," felt weak, was dizzy, had dry skin, etc. She gained all of her weight back plus 10 pounds. She had more illness during and after the diet than she had before.
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How Does Ketosis Work?

The sensible nutrition of the BHMD reflects a way of eating that you can live with day in and day out. It helps
void the disastrous illnesses and potential deaths that may occur with some of the other diets, such as those featuring high-protein/low-carbohydrate.
The "other" diets take different forms. They continually pop up in new guises.
The so-called "protein-sparing modified fast" swept the country about four years ago. It is still around as the protein powder diet.
The protein powder taken by mouth, so goes the theory, prevents the body from breaking down its own protein in the form of muscles; heart, lungs, liver, skin, etc. Consequently, only fat would be burned for fuel for the body in the absence of carbohydrates. So many of the young nurses at the hospitals I attended used these diets and so many of them had multiple symptoms of dizziness, weakness, fainting and shriveling of skin that I was forced to study this ill-fated program in order to help them see the bad side effects.
In 1979, reports of deaths associated with the diet appeared first in the prestigious New England Journal of Medicine. Autopsy studies of the people on this diet— usually young women—showed breakdown of the very protein tissues (heart, liver and others) this diet was sup¬posed to protect.
It turned out that the theory was wrong. The body cannot utilize protein in this or any other diet without carbohydrates. Actually, it is really the carbohydrates which protect the protein tissues from undergoing degen¬eration.
Then, why did people want to use the high-protein diet? Did it cause a fast weight loss? Yes it did, and still does. But the weight loss is not fat loss. It is fluid, that is, water loss.
The reason is simple. All this excess protein that is taken in must be metabolized, and protein requires seven times as much water for its metabolism as Complex Carbohydrates do. The major mode of excretion of metabolized protein is in the urine, much of it as urea (the substance that imparts the characteristic yellow color to the urine). So it takes lots and lots of water to cause this protein excretion. This weight loss is quickly regained.
After 1Vi to 2 days on the high protein diet the glycogen (carbohydrate stored in muscles) is exhausted and the great weight loss occurs. This is the salt-linked carbohydrate fluid loss—a large loss of fluid and minerals in the urine. The great fatigue which occurs at this point reflects the water and mineral losses which grow worse as the days progress.
The claim is made that at this point the body will start producing ketones and that then the fat will melt away. The ketones, as you have learned, are breakdown pro¬ducts of fats—incompletely metabolized fats. When fat is completely metabolized no ketosis occurs since the fat is broken down completely.
When ketosis occurs in people with diabetes mellitus it heralds a rather severe situation as this represents an abnormal demand upon the body. Large amounts of ketones in diabetes can help cause the so-called diabetic coma.
In the non-diabetic at the very least it can cause dam¬aged body chemistry, as well as mineral and vitamin los¬ses. As ketones are being formed and being excreted the body's defense against illness, the immune system, suf¬fers. Sensitivity to cold occurs. The thyroid hormone de¬creases. Changes-for-the-worse show up in liver tests. The blood uric acid increases and this may precipitate a fullblown gout attack.
Further deteriorations become prominent, such as a decrease in blood volume, which may lead to postural hypotension. This is a drop in blood pressure upon stand¬ing, leading to dizziness and weakness. Changes-for-the- worse occur in the ability of the kidneys to excrete waste material. The large potassium loss has been well documented, and I have seen patients on this diet brought to the hospital because of heart irregularities.
Hyponatremia, which is a sodium loss to a degree which is unhealthy, may occur and often is responsible for nausea, vomiting, dizziness, and apathy.
Magnesium and calcium losses occur in gradually dimi¬nishing amounts and the effect on the body, especially on the heart and nervous system, can be bad.
A drastic weight reduction program such as the highprotein, low-carbohydrate diet can cause a flattening of the lining of the intestine and can interfere with absorption of nutrients, causing what we call a malabsorption syndrome.
Vitamin deficiencies also occur in this type of diet. While ingesting protein liquid or powder, the amount of B vitamins excreted in the urine exceeds that of the healthy individual.
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Dangers Of Other Diets

The high-protein/low-carbohydrate diet also causes other problems, one of which is bone loss. Osteoporosis, which is thinning of the bone due to calcium loss, is getting to be fairly common in our society. By the time we turn fifty we can start to see significant bone loss on X-ray. Our bones thin out causing more bone breaks (fractures) as well as actual loss in height due to thinning and collapse of vertebrae.
This comes about because a high-protein diet increases calcium loss in the urine. In addition, the excess nitrogen and sulfur from the proteins in the blood are acid by¬products of protein metabolism. The acidity literally leaches the calcium out of the bone.
What happens is that a state of negative calcium bal¬ance is produced. It means the body is losing more cal¬cium than it is taking in. Adding calcium to our foods or in supplements does not seem to help reverse the nega¬tive calcium balance and protect bones against more osteoporosis. Getting off the high-protein diet does, however, cause the calcium balance to become positive, i.e., more calcium enters than is lost.
The average American is getting too many of his daily calories in protein. This means that he is risking the loss of the important mineral calcium. As a result he is sus¬ceptible to spontaneous bone fractures and loss of height, both due to thinning of bone.
In addition, other valuable minerals are lost, including zinc, iron and magnesium. We pay for this in our middle age.
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Stop Killing Yourself

Sometimes shock is the only thing that will bring home a point. In my practice and in my mini-clinics in Beverly
Hills I've often judged it necessary to resort to such blunt tactics to make people care. The dietary facts sometimes need to seize people by the throat and give them a good shaking to make them realize what they are doing to themselves by their overweight and destructive eating practices.
I've actually found an element of fatalism in the reck¬lessness with which we Americans eat, smoke, drink and diet.
Perhaps that's because it's now commonplace to spend the last twenty years of our lives under a cardiologist's supervision. Perhaps it's rather ordinary for someone you know to have had by-pass surgery. Perhaps we figure we're all going to get cancer sooner or later anyway. Perhaps there is an unconscious fear that the whole world is going to blow up and that we may as well begin with ourselves.
Whatever the reason may be, I've found that there is a connection between these fatalistic attitudes and the fact that the average American is fat, that he has a cholesterol level of over 230, and that he will spend the remaining two decades of his life being treated for one thing after another.
It is due to nonchalance about the way you eat and about your body that you have a one-in-three chance of dying of a heart attack by age 60. Your condition is criti¬cal enough for the time to have come that no diet can be complete without dealing with the stress factor. Stress, overweight and faulty eating practices almost ensure that you may never reach old age.
The BHMD can preserve you from this fate. It can stop the breakneck pace at which you are wrecking your health and gambling with the chances of longevity. The BHMD provides a fast and simple program to defeat our grim nutritional statistics.
If you are too heavy and do not exercise your body, the BHMD tells you which foods you should be eating to bring down your weight. If you smoke and drink alcohol, you must stop, or at least cut down to the absolute mini¬mum. The BHMD literally urges you to "take your heart for a walk." And it stipulates that you must begin by
replacing fatty and oily foods with others rich in Complex Carbohydrates.
That's because C.C. provides the best, the fastest and safest way to lose weight without the hazards of ketosis.
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Hazards Of Ketosis

I would not feel so strongly about the low-carbohydrate/ high-protein diet if it were not for the bodily harm it's known to create. Among the least alarming side effects are calcium depletion, dehydration, sleeplessness, nau¬sea and fatigue.
Quite serious is the damage ketosis may cause for peo¬ple with kidney problems.
And most serious is the linkage between ketone- producing high-protein, high-fat diets and atherosclero¬sis, gout, hypoglycemia, vascular thrombosis, liver and gall bladder diseases, hypertension, cancer of the colon and breast, cardiac arrhythmias, postural hypotension and coronary heart disease.
I've purposely put the risk elements of the low- carbohydrate/high-protein diet in a row. I did mean to scare you.
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Let's Act Like Grownups

When we talk about diets there is no point in fooling ourselves. The Beverly Hills Medical Diet is no pacifier to still your anxieties about weight. It is no fairy tale in which a wand waves and fat drops automatically. This is what the BHMD will do:
It tells you how to lose weight rapidly. Why you lose it. And what the diet contains that makes it work.
Certain kinds of diet books get my goat. They are the ones written as if the reader is a child who needs to be coaxed to reduce. This approach is not the least irritating quality of the Scarsdale diet, in which the hazardous ketone-stimulated water loss is justified by the rationale that the dieter needs to see immediate results. This type of "evidence," so goes the claim, will encourage the die¬ter through reinforcement to persist in his regimen.
Such reasoning is hardly the approach to a successful, life-time diet. The BHMD reshapes your eating habits because it is in your pattern of food consumption that weight was gained in the first place. The BHMD adjusts your fat person's body to that of a slender person, who will stay slender permanently. The high-protein dieter who has been turned into a nervous "sprinkler" is essen¬tially still as fat as he was before. As you will learn after sampling the delicious BHMD menus, there is a differ¬ence Ipetween weight loss and fat loss.
During my medical-nutritional seminars at the Amer¬ican Institute of Health, I try to involve my patients more deeply into the question of their health. I explain that being merely the guardian of their medical data, it really doesn't belong to me. It is theirs and they are the ones who should be concerned about it. Thus they are moti¬vated to do what they know they should be doing any¬way. We are partners, I explain, but they are the senior partners in our program of nutrition and stress manage¬ment.
There are hundreds of medical tricks that would enable me to delude their trust. But I believe in treating the dieter as an adult capable of taking responsibility in his own hands.
With the same frankness I confront the apology made for ketosis. An increase of ketone bodies in the blood is said to curb appetite. I consider such panaceas unneces¬sary, especially when they are the result of the real dan¬gers posed by ketones. The BHMD has the best appetite restrainer in the world. That is the feeling of being full. The greater amount of chewing required by the C.C. diet, with the subsequent increase of saliva and gastric juices, gives the stomach a sated and satisfied feeling.
Dieting requires a certain amount of discipline. I recog¬nize that voluntary restraint is not an easy matter. With the BHMD, however, this kind of self-control is made a cinch.
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Your Body Is A Temple


The Beverly Hills Medical Diet runs counter to the "rev­olutionists." It begins where the high-protein promises leave off. It scorns to use a "faucet" technique in which the well soon runs dry. With its emphasis on Complex Carbohydrates, the BHMD attacks obesity at its soft spot,<if you will. That soft spot is not liquid but fat.
There is just no getting around it. Fat is the most com­pact package of calories the body stores. These "pack­ages" ^.re contained in the outsized bulges you wish to make disappear. Fat is the chief reason why people gain weight. So, if you wish to become lighter and look better, if you wish to achieve optimal health, you must get rid not of water but of fat.
The BHMD helps restore your figure by the philoso­phy that when weight is to be lost rapidly, eating all the more must be made a delight. That's why you have been given menus to please and thrill you day after day, week after week. Picking and choosing from the BHMD culi­nary selections will become an enjoyable part of your daily routine.
The components of the BHMD are those which God has diffused through nature for your well-being. I do not look upon the dieter as a "fat-burning" machine. I regard the human body as a temple whose organs and processes must be treated with respect. Short and deceptive dietary rituals will not help maintain the body. With their invo­cation, the temple will collapse. On the BHMD fat is lost without disturbing the sacred vessels of your organ­ism.
Complex Carbohydrates are the main fare of the BHMD. They help melt fat away in a way that is Simple, Safe, and Speedy. If you stick to C.C., the effects are permanent. And it may add years to your life.
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Sleight-Of-Fat

The high-protein/low-carbohydrate diets advocated by Atkins and Scarsdale have perfected a technique for which I have coined a phrase. They use what I call a "sleight-of-fat."
The English Dr. Harvey got the low-carbohydrate ball rolling by cutting out sweet and starchy foods, restricting his Victorian clientele to high-protein and fat intake. But it was up to his modern successors, like the Atkins and Scarsdale diets, to claim that the high-protein/low- carbohydrate fare breaks down the body's fat stores faster than normal.
When that happens, according to our high priests of protein, fragments of carbon are released. In the Atkins diet these fragments are called FMH, Fat Mobilizing Hormone. We shall stick to the scientific name, "ketone , bodies," which are basically nothing more than poorly burned fatty acids. The resulting condition—the metabol­ized or partially burned fat fragments—is the "ketosis" we touched upon earlier.
According to the Scarsdale, Dr. Atkins and similar diets, ketone production means that excess fat is being pulled out of your fat reserves. The ketones, according to Scarsdale, transform your body into a "fat-burning machine." But it would be far more accurate to say that the ketones turn the body into a sprinkling system.

The ketones stimulate urinary losses, and this is what I meant by my somewhat facetious "sleight-of-fat." The "miracle" of fast weight reduction promised by the low- carbohydrate/high-protein diets is nothing more than a change in water balance. Moreover, the water-loss occurs primarily in the diet's initial 8-10 day period. After that the "sprinkling system" sputters to a halt, while the fat largely remains where it has always been.
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The Enemies Of Bhmd

Since the issue is so clouded with misinformation, and especially since carbohydrates have been made the vil­lain in so many popular diets, let us examine the myth and its hazards. Six years ago the U.S. Department of Agriculture interviewed some 2,500 homemakers and found that only three per cent had a general nutritional knowledge. On the BHMD it is as important to know what you eat as why you eat what you eat.
We have already seen that a low-carbohydrate diet is often another word*for a high-protein, high-fat and high cholesterol intake. Just how this type of diet is able to promote a temporary weight loss is shown best in the theory behind the most popular of the contemporary slimming manuals. These are Dr. Atkins' Diet Revolution and The Complete Scarsdale Medical Diet.
First off, I should say that there is very little "revolu­tionary" about a diet that an English surgeon, William Harvey, prescribed for his patients more than a century ago.
Secondly, I hope to dismiss, once and for all, the chief contention of the "revolutionary" diets.
Thirdly, I shall explain the Three S's of the BHMD. Why it's Simple, Safe, and Speedy.

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The Myth Of "Starch"

With the BHMD I hope to dispel a myth Americans have been laboring under too long. It is the mistaken belief that "starchy" foods cause obesity. Somehow the idea has gotten around that starch is incompatible with weight loss and sound eating principles.

Here I shaH sum up the credo of the BHMD in a nut shell: "Starchy" foods, as long as they are unrefined, are chockful of Complex Carbohydrates. Therefore, the BHMD sets before you a hearty feast of those Complex Carbohydrates and fiber-laden foods for, 1) rapid and permanent weight reduction, 2) for longevity, 3) for stress removal, and 4) for general health.

The BHMD shows you how by way of the Complex

I Carbohydrates a few simple changes in diet enable you to lose weight fast while reducing the risk of cardiovascular disease. You learn to recognize the risk factors and how to avoid them. You learn how to read labels, how to alter favorite recipes, and how to eat away from home.

The BHMD will slim you and make you health-conscious without upsetting your life-style.
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What's Wrong With Us?

There's something wrong with us. When 80 million Americans are overweight—that is, nearly one in two— then I think 1 have reason to state that there is definitely something terribly wrong in our diet and the way we eat.

Despite several decades of diet consciousness the chubby statistics prevail to this day. Since the Second World War, Americans have been on and off an inconceivable variety of regimen.

They've been on diets exclusively devoted to bananas and milk. They've been on others which advocated little more than sucking on a grapefruit. They've ingested the growth hormone from the urine of pregnant women. They've even tried to cut poundage by stapling their ears, in the hope that by wiggling the stapled lobe hunger would disappear.

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SELF-NUTRITIONAL SURVEY

Too many check (/) marks indicate your nutritional practices need revising.

Check only the questions that you would answer as yes.

Check

( ) 1. I know what good nutrition is but it is difficult for me to apply this knowledge in a consistent manner. ( ) 2. I must learn more about nutrition so I can

eat better. ( ) 3. I have specific problems. ( ) 4. My nutrition is not good. ( ) 5.1 have been put on a restricted diet before. ( ) 6. I have a history of indigestion. ( ) 7. I have a history of constipation. ( ) 8. I have a history of diarrhea. ( ) 9. I have a history of excess gas. ( ) 10. I am overweight. ( ) 11. I am seriously overweight. ( ) 12. I have had trouble losing weight. ( ) 13. I gain weight easily. ( ) 14. I frequently feel listless after eating. ( ) 15. I often have cravings for food I shouldn't eat.

( ) 16. I put salt on my foods.

( ) 17. I crave sugar and sugary foods.

( ) 18. I often eat high fat, high cholesterol foods.

( ) 19. I eat, chew and swallow rapidly.

( ) 20. I don't, as a rule, eat breakfast.

( ) 21. I often eat while working or "on the run."

( ) 22. I feel better immediately after eating, only to slump later.

( ) 23. I like to eat late at night. It helps calm me.

( ) 24. If I go without eating too long I get tense or irritable.

( ) 25. I don't usually read food labels.

( ) 26. Let's face it—I'm a junk food junkie.

( ) 27. I need that coffee in the morning to get going.

( ) 28. I eat pretty well except I don't know when to stop.

( ) 29. I eat lots of canned or convenience foods.

( ) 30. I have food allergies.
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One More Word To The Wise

Before we get into the C.C. of the book, I should point out there are no miracles in nature. Nature works marvel-ously according to a plan that commands our reverence. But it has no miracles, as science will tell you. Likewise, the BHMD, which takes nature as its model, does not provide anything exceeding the bounds of the possible.

As the director of the American Institute of Health in Beverly Hills I run a series of mini-clinics in which people learn how to stay healthy and vigorous. There they are told straight away that I do not offer a chocolate-flavored miracle program. Instead I propose, as I do in my regular practice, that they and I become partners in health.

You are the key to the New Health, which you can obtain by following the Anti-Stress Beverly Hills Medical Diet.

Before you embark on your journey to the new, healthier and longer-living you, test your nutritional practices with a self-nutritional survey...
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WOULDN'T IT BE NICE . . .

To moderate your eating habits while feeling good? To get off the roller coaster and on the straight road to dietary well-being? To eat and know that you are slimming? To stay slim and rejoice in feeling good and relaxed?

With the BHMD and Long-Life Anti-Stress Plan I have achieved what the protein diets promise but don't deliver. In the BHMD, for instance, there are no artificial sweeteners, as there are in Scarsdale and Atkins. The BHMD is a natural diet in harmony with nature and the human body. It helps you turn those bulging lines into the neat contours you crave. And because of your remodeled eating patterns the weight loss is permanent.
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LIKE TAKING PILLS WITHOUT A PRESCRIPTION

That's my term for the unwholesome regimen which the well-known proponents of protein have spread "among diet-conscious Americans. Typical of these are the Scars-dale and Dr. Atkins diets.

The shortcuts they promise take the dieter on a roundabout, disappointing and dangerous road. The high-protein diet they advocate disrupts homeostasis, the body's balance, resulting in stress, tension, nausea, and sleeplessness.

Having studied their works I believe the government should set up a new F.D. A.—A Federal Diet Administration. This agency would test the effects of the diets, and especially determine whether they reduce the chances of heart, liver and gall bladder disease, cancer and hypertension.

What irks me most about the anti-carbohydrate diets is the pit of disappointment they dig for the unsuspecting user. The dieter embarks on these programs desperate to lose fat. He happily notes his initial loss of weight. Unfortunately his joy is a delusion. He does not realize that what he has dropped is mostly water. And because he is losing water, the weight loss is temporary, so that he is really riding that roller coaster we mentioned earlier. In my diet I sa^ drop fat, not water. If my Federal Diet Administration ever comes about its first order of business would be to look into the dangers posed by the weight loss resulting from the protein programs. It is for a very good reason that the Scarsdale regimen warns the user not to stay on ft for more than two weeks. The dieter on this regimen, nutritionally speaking, is liable to overload his heart with stress. That's why I decided that no diet plan could be complete without dealing with the stress factor.
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KETOSIS!

As with high-protein foods, the BHMD turns its nose down on cholesterol. It rejects fats. It positively spurns refined carbohydrates, like white flour or sugar.

On the BHMD you stick to the foods that provide the best sources of energy. Edibles that are close to natural food products. Menu items containing starch and fibers. Dishes rich in minerals and natural vitamins. The BHMD offers an extensive variety of tasty, low-calorie foods that can be permanently adopted in your total diet plan.

By now you know that I am talking about foods high in Complex Carbohydrates.

Perhaps my fervor for C.C. sounds exaggerated. "It may be so, but does he have to shout it from the roof top," I can almost hear the reader say.

My response to this is, "Yes, I wish I could shout it from the roof of every American house. With their large amounts of protein, fats, cholesterol and refined carbohydrates Americans are killing themselves."

A diet high in Complex Carbohydrates takes off weight and may even result in a natural burning off of more calories. A new study on rats reported in the prestigious Science magazine this year showed conclusively that weight is lost much more effectively through a diet low in fat and protein and rich in Complex Carbohydrates, such as grains, vegetables and fruits. Of two sets of animals, one group eating 25 percent higher in protein than the other group, was found after eight weeks to weigh 22 percent more than the rats fed on a low-protein diet.

Rapid weight loss is the chief ingredient in the BHMD. But just as important are the additional values the diet offers. The C.C. diet will give you a new figure, but what's more, it will prolong and enrich your life by reducing stress.

If we take the average American executive we see a man exhibiting two prominent characteristics. He is overweight and his body suffers from stress. This stress is aggravated seriously by a dangerous side-effect produced by his high-protein diet. It is called Ketosis.

The reduction of ketosis is one of the chief benefits of the diet high in Complex Carbohydrates. My Long-Life Anti-Stress Plan is part of the BHMD. Therefore, we shall hear more about that stress-producing condition, Ketosis.

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TIME BOMB

I consider fie emphasis on high-protein diets like telling someone to bury a time bomb in his body. The steaks and chops, the butter and cheese are the elements in that time bomb. By consuming these products you are planting an explosive around the cardiovascular system and the heart.

There is a fuse, too. That fuse is your protein habit.

In making this statement I realize that I have already antagonized 95% of the diet doctors and nutritionists who swear by the High-Protein Bible. But I am not displeased about their anger. I have seen too much evidence of the damage caused by their advocacy to take their sputtering seriously.

Thus I have no sympathy for those doctors who blithely prescribe a high-protein diet to their desperate patients. Frankly, I feel ashamed for what they do to medical standards.

I have seen gentlemen with M.D. behind their names and with the most sincere smile hook their patients on the protein habit. I have asked myself whether they had forgotten their school books. Whether they had an inkling of the tremendous load they were putting on the patient's digestive and metabolic system. Whether they knew that the high-protein intake is one of the reasons for the dismal health statistics in our country!

In the following chapters you will learn some astonishing facts concerning the hazards of the high-protein habit. For now, let's look quickly at . . .
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(Beverly Hills Medical Diet = Better Health Medical Diet)

You will lose weight fast and easy . You will be able to take your choice of many permissible and delicious foods. You will feel in the pink of psychological well-being. You will stay slim and trim. And you will live young to an old age.

How?

Because the Beverly Hills Medical Diet modifies your way of eating. You adopt a diet that works. On the BHMD you develop a whole new pattern of food consumption.



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GET OFF THE ROLLER COASTER

Unlike the run-of-the-mill or faddist diets, the BHMD does not totally limit carbohydrates. I do not ban the dishes which the faddists and mistaken nutritionists rule taboo. I believe that these types of popular diet are to blame for the most excruciating of dietary woes: the "roller coaster" effect of weight loss.

1 once had a patient who had three suits—for regular weight, overweight, and greatly overweight. He used all of the suits throughout the year. It seemed funny when I heard him tell this story, but it wasn't at all funny when I sat with him last year in the hospital before^nd after his coronary by-pass surgery. It is well known that during the weight gain after weight loss considerably extra fat - and cholesterol is laid down in the coronary arteries.

We know what a roller coaster does. It goes up and down and in circles, and afterwards you feel dizzy and confused. Ninety out of 100 dieters gain their full weight back again within five years.

The faddist and regular diets operate like the "roller coaster." They take your weight down and up, up and down, and once your feet hit the scales again you are likely to feel rattled and discouraged.

But what is far more serious, the ride may impair your health. The "up-and-down" method practiced by many people actually results in depositing more fat on the body and in the arteries. That's what happened to my patient with the three-size wardrobe.

On the BHMD your weight doesn't bounce up and down like a yo-yo. There is none of that "slim-or-sink." You stay afloat at the proper body trim for as long as you live.

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ROUND ONE: C.C. vs. "KILLER" PROTEIN


I have chosen a metaphor from the boxing ring to underscore the key to the BHMD. There is no doubt in my mind which of the two diet contenders my money is on.
Your plate will no longer groan under heaps of rich viands. Nor will your body groan in turn. Your diet will be more closely akin to that of the hardy and sturdy peoples who, though poor, have flourished and lived to a ripe old age in the less favored regions of the world.

What Muhammad Ali said about himself I say about C.C.: "It is the greatest."

My diet calls for a nutritional approach high in Complex Carbohydrates. At the same time it seeks to score a "knock-out" over the Protein.

When C.C. wins, your health is in the chips.

When C.C. gains the title your body looks and feels like a million dollars.
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THERE WAS SOMETHING I COULD DO

The success of my program has been as welcome to me as it has been to my patients. For the past twenty years I have practiced internal medicine. I am associated with two cardiologists. There are many satisfactions that make my profession worthwhile. But for much of my practice I was frustrated. I saw too many people ruin themselves by their eating habits.

They were wrecking their health with food. The wrong foods and too much of them.

I wondered if there was something I could do. I realized that with all my medical training and practice I also needed to bacome a nutritionist. I discovered that the subject of stress required intense study and investigation.

It is no secret that while we have eliminated the historic illnesses, we are struck down by the "modern" plagues—cancer, heart disease, strokes, diabetes and arthritis. These diseases don't just happen. The evidence overwhelmingly shows that most of today's illnesses are due to poor nutrition, poor health habits and a poor handling of stress.

Over the years I realized that if I were to help my patients live healthier and longer they would require a program combining proper nutritional approaches with a regimen reducing stress. They needed to become not only physiologically but also psychologically fit. Thus was born the Beverly Hills Medical Diet and Long-Life Anti-Stress Plan.
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THEY WERE AMAZED

I call my weight-loss program the Beverly Hills Medical Diet. I took that name because it was in that glamorous but stressful town that my practice showed me the necessity for a healthly, balanced and permanent method of weight reduction.

The people who came to my office were those that many would tend to envy. They were wealthy, successful and lived lives filled with activity. Yet, many had the same problems faced by the other eighty million overweight Americans.

I am a doctor with a scientist's education, trained to observe and verify. And if I speak of the Beverly Hills Medical Diet with a little excitement it is only because of my extreme delight in its success.

I have seen the diet work!

I have seen people who followed it become slim and stay slim. I have been pleased to see them look better and more self-assured. They have become nothing less than enthusiasts who swear by the BHMD.

The BHMD is now a part of their lives. They have experienced fast weight loss and better health. They are following the BHMD and never gain an ounce. That's because the BHMD is not just a diet. It is a healthier way of eating and a better way of living.
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I Have Seen The Proof

With the Beverly Hills Medical Diet you will lose weight. As much as ten pounds, or more, in two weeks.

With my Long-Life Anti-Stress Program you will feel better. Better than you ever thought possible.

With my program of sound nutrition you will live longer. And you will stay slim.

Too good to be true?

Hardly.

I have seen the proof.

I have seen people shed ten, twenty, thirty or more pounds. I have seen them with their new looks take on a new glow. I have seen them suddenly face a world that looked better to them—because they looked better. I still have my office in Beverly Hills. But because of the success of the Beverly Hills Medical Diet I no longer practice medicine in the usual fashion.

I have found a better way.

There is the BHMD "Plunge," in which you lose ten or more pounds in fourteen days.

There is the BHMD "Everyday" weight loss, in which you drop a comfortable three pounds a week.

Then there is the "Maintenance" program, a nutritional approach to keeping your desired weight and achieving stress-free longevity.

But I don't tell people to diet.

I tell them to eat for the rest of their lives.
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